One of the biggest themes that came out of that was users wanting calm technology. We talked to diehard Windows fans, who sometimes know the system better than us, and we talked to people who might have not used Windows before. In order to learn about that shift we did 85 research studies, we talked to hundreds of people and went through thousands of hours of testing rounds. But in the past 18 months especially, we noticed that the PC has moved from something that was more practical or functional to something that’s more personal and emotional: Before, you might have gone to your office and used your computer for a few hours, but then you had meetings, lunch breaks, time to call your family…All of that is happening in front of a computer these days. Baca: We released Windows 10 in 2015-in tech years, that’s ages ago. Diego Baca, Microsoft's principal design director, worked with a team of around 40 to create the look of Windows 11.
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